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ORTAKALAN
April 1, 2024
FMCG market expands 80 percent last year
Türkiye’s fast-moving consumer goods (FMCG) market, excluding tobacco and alcohol, saw an 81 percent increase in value sales in 2023, according to a report by NielsenIQ

The volume growth was 6 percent, said Didem Şekerel Erdoğan, general manager of NielsenIQ Türkiye, adding that all main groups, including personal care, home care and food categories, stood out in growth with strong volume and value performances.

Personal care and paper products recorded 8 percent and 10 percent volume growth, respectively, login or sign up to read the complete news...