Board members of the Turkish Retailers Federation (TPF) gathered in Izmir, hosted by Aegean Retailers Association (Ege PERDER). During the meeting, a comprehensive evaluation of the Turkish retail sector's performance in 2025 was conducted, alongside the development of a strategic roadmap and expectations for 2026
The initial segment of the meeting focused on the economic conditions, cost pressures, shifting consumer behaviors, and the competitive landscape faced by the sector throughout 2025. Local retail chains shared their field experiences, providing a detailed analysis of the past year's defining trends.